The English Bid to host the World Cup in 2018 strengthened its team with the appointment of the Publisher of New African Soccer magazine, Tunde Adelakun asĀ its International Consultant on African matters. Adelakun is expected to assist with liasing with the England Football Association and the 2018 Bid, advising them on how they can make Africans appreciate the benefits that can stem from England hosting the World Cup in 2018.